November 20, 2019 WSU Tri-Cities team takes top honors at intercollegiate wine business competition
By Maegan Murray, WSU Tri-Cities
RICHLAND, Wash. – Student business teams from Washington State University Tri-Cities and WSU Pullman took home top honors at the Intercollegiate Wine Business Invitational this month that required them to research and create extensive business plans for a fictitious wine grown and created in Washington state.
A WSU Tri-Cities team, comprised of students Kyle Brunson and Danae Williams, earned the grand prize at the competition for their combined score for their business plan, financial plan and wine label for their wine “Gladiolus Red Mountain Rosé .”
A team from WSU Pullman, comprised of students Crisol Barajas, Sherlane Yuen, Brittany Jacobs, Becca Jainga, Eunjeong Kim, and Justin Walker earned top prize for their financial plan for their wine “Ribbon Pink Ladies Rosé .”
Another team from WSU Pullman also earned “honorable mention” for the overall award for their wine “Colossus Wine,” scoring just 1.5 points below the winning WSU Tri-Cities team. Team members included Ashton Sidebottom, Joy Kam, Annika Roberts, Sam Levora, Ashley Molina, Megan O’Mera.
The competition welcomed student teams from several university campuses, which, in addition to WSU Tri-Cities and WSU Pullman, included Michigan State University, Florida International University, Linfield College and Cal Poly, San Luis Obispo.
Insights into business practices for wine
The teams were required to create detailed business and financial plans for their fictitious wine valued at $25-$40, as well as a wine label, all of which they submitted virtually to be judged. A panel of experts ranging from wine experts, to journalists and more, then evaluated each component of the competition and an award was presented to the student team with the best combined score, as well as individual awards for best scores for individual business plan, financial plan and wine label.
The WSU Tri-Cities team designed a rosé comprised of a blend of Syrah and Merlot, that, for their project, was hypothetically grown and created on Red Mountain in the Tri-Cities. The region is known for its great soil, and the wine presented excellent marketability and a great business infrastructure that is already established in the area.
Williams said she and Brunson did extensive research about the cost of the grapes, storage, sales, distribution, and other business and financial components required to successfully run and promote a wine estate. Brunson also sought the help of a friend who works at a local winery to gain information regarding the cost of wine grapes and other production components to get a realistic picture of costs in a working winery.
“The project provided a great introduction into what it really takes to run not only a business, but a wine business, in particular,” Williams said. “It was good to be able to see exactly what all goes into owning a winery. It was a lot harder than I thought it was going to be, but it was incredibly useful for what I will need in the future working for a wine business.”
Williams is majoring in wine and beverage business management at WSU Tri-Cities, so the project served as perfect experience and practice for her career trajectory. She is also the recipient of the Southern Glazer’s Wine and Spirits student scholarship at WSU Tri-Cities.
“My ultimate goal is to own my own winery,” she said. “It was a fun project that provided a lot of great hands-on experience in the wine field.”
For other students pursuing a different area within the business field, the opportunity also provided a great outlet to dive into a real-world project.
Brunson, who is studying business management and administration at WSU Tri-Cities and currently working as an intern out at the Hanford Site in facilities and operations, said the project provided a great opportunity for developing a comprehensive business plan and an ideal introduction for his capstone course he is taking this year.
“It was really rewarding,” he said. “I got to apply all that I have been learning from all my other classes. It provided a great opportunity to really explore what it takes to run a business and the practical aspects of making that business a success.”
For more information on the WSU Tri-Cities wine and beverage business management and hospitality business management programs, visit tricities.wsu.edu/business/undergraduate/wbm and tricities.wsu.edu/business/undergraduate/hbm.