Digital signage is a great way to advertise for any on-campus open event that is hosted by a recognized student organization or campus department. Our mission is to support the institutional missions of education, research, and community engagement. The digital sign will be displayed on screens located throughout the East building, West building, CIC building, BSEL building and the Nursing building.
These policies and guidelines are susceptible to change depending on several factors, including viewer feedback, Washington State University Tri-Cities (WSUTC) communication requirements, evolution or adoption of new graphic layout standards, implementation of new technologies and best practices, and other reasons that could potentially influence this medium.
Building community, this is the objective of the University’s digital signage network. It is necessary to acknowledge, however, the fact that this media is invasive, unavoidable and highly noticeable, thus messages need to be filtered with the understanding that digital signage is another means available to communicate relevant, accurate and informative content for the University population as a whole.
The digital signage network is also an integral crisis management tool to be used in conjunction with Campus Security in cases of emergency.
- Postings on the University network must have direct relevance to the campus community.
- The Digital Signage coordinator reserves the right to edit text and image submissions and to utilize submitted information appropriately to deliver the message conforming to Washington State University Tri-Cities guidelines and quality standards.
- The Digital Signage coordinator has the right to reject any submissions that are not deemed to be acceptable.
- Outside Advertisements or solicitations are being accepted to post on the Digital Signage network for a small fee.
- All submissions must be proofread; any grammar or spelling errors are your responsibility.
- All digital signage material must be in compliance with University and Student rules.
- All content (language and graphics) must be appropriate for public usage and tasteful in imagery. In addition, any content that is visibly demeaning of the University or the University’s name will not be permitted.
- Also not accepted are:
- personal notices
- religious messages
- political messages
- sexually suggestive material
- fundraising advertisements or sponsorships for any initiative not directly associated with Washington State University Tri-Cities
- job postings
- events held on campus that are not associated with Washington State University Tri-Cities
- messages not in accordance with Washington State University Tri-Cities’s Code of Ethics
- Public Service Announcements are allowed on the network if the University community is directly affected by the message.
- Display of messages is up to the discretion of the Digital Signage coordinator. Some information (class changes, registration dates) is best suited for ticker display in informational slides.
- The criteria to consider whether recognition can be given to a sponsoring company or individual on the University Digital Signage network will depend on the relevance, amount, reason and context of the contribution; and will be evaluated on a case-by-case basis by the Digital Signage Coordinator and/or the Marketing & Communications department.
- Graphic elements, whether pictures, charts, illustrations or videos require a copyright clearance from the person who owns the rights of such materials, before being submitted to the University network for posting (ie. adding a copyright line at the bottom of the picture).
- Digital display content will be removed when the message is no longer effective/relevant or out of date.
- The number of messages running on the University network at any given time will determine message frequency.
- On average, the duration for still messages is 15 seconds long.
- Normal operation time of the University’s Digital Signage network is 15 hours every day (7:00am – 10pm).
- It is the contributor’s responsibility to submit the graphic elements that will be displayed on his/her message posting. These elements should have the adequate format, quality and resolution to be part of the screen layout.
Following are the current parameters for the submission of images:
- The higher the resolution image quality, the better for reproduction
- Physical dimension of screens: 1200 x 800
- The graphic format preferred is .jpg
Digital Signage Coordinator
Dave Fassler dfassler@tricity.wsu.edu
509-372-7203