As digital technologies impact every sector of modern life, the career possibilities in the field of digital technology and culture continue to grow on a daily basis. Multi-disciplinary degrees, such as the B.A. in DTC, prepare students to handle the diverse requirements of many different workplaces.
The degree is designed to give the students flexibility in deciding their career path by shaping their coursework to fit their particular goals. Students are well prepared to embark on careers in the exciting field of new media technologies or pursue graduate degrees.
Past students of the DTC degree have gone on to work in the fields of web authoring, graphic design, film and television, the publishing industry, technical writing, journalism, digital marketing, e-business, information management, and computer systems analysis.
In addition to these careers, we understand that we are also preparing students for jobs that might not be in existence when they start the degree (since so many careers in the field emerge as the social landscape and new media technologies change). Our overall goal in the DTC program is to anticipate the needs of the digital media employer of the future and prepare students to adapt to this ever-changing sector.
Some of the roles we encourage students to adapt to are:
Conceives, designs, and develops online or multimedia contexts for specific applications and audiences; understands the unique combinations of text, images, and interactive features in online environments.
The Content Strategist and Creator
Designs and implements interfaces for online spaces; develops philosophy and methodology of communication; creates plans for development/creation of content and guidelines of voice and style; facilitates usability functions for style, voice, and content.
The Information Architect
Designs and implements categories and structures that are both intuitive and insightful; plans and develops strategies for navigation; establishes links between collections of information in order to promote their effective utilization by users.
The Communications Director
Responsible for all communications, including any online sources that a company makes available about itself, its products, and its mission.
The eBusiness Person or eMarketing Entrepreneur
Understands the changes in marketing and product needs for a digital audience. Creates and distributes information for placing the best context around a situation or company; creates and administers efforts to present products/ services in online contexts, particularly around considerations associated with eCommerce.
Provides knowledge growth opportunities for all types of learners desiring to shift and consolidate learning through online contexts that are both effective and efficient.