Carson College of Business

Wine & Beverage Business Management

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ABOUT WINE AND BEVERAGE BUSINESS MANAGEMENT

The wine and beverage business management degree prepares students to become leaders in the flourishing wine industry. Students learn about all aspects of wine business including wine production, marketing, finance, tourism and sales. 

GREAT THINGS HAPPENING IN WINE AND BEVERAGE BUSINESS MANAGEMENT

Growing industry
Students in the wine and beverage business management program are given the tools to become highly-skilled business leaders in the growing hospitality industry.

International prestige
Dr. Byron Marlowe’s academic literature and research regarding hospitality disciplines has won several national awards and earned him the title of Fulbright Scholar in Krems, Austria.

Award-winning research
Wine and beverage business management students Danae Williams and Kyle Brunson earned the grand prize at the Intercollegiate Wine Business Invitational for their wine business plan.

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COURSES:

You will take courses that cover a wide range of subjects in wine and beverage business management, which could include:

  • Managerial accounting
  • Food science
  • French culture
  • Viticulture
  • Event planning
  • Marketing research
  • Financial management

PROGRAM REQUIREMENTS:

(Talk with an advisor about wine and beverage business management minor requirements.)

UNIQUE BENEFITS OF STUDYING AT WSU TRI-CITIES:

WSU Tri-Cities is located in the heart of Washington wine country, which is the second largest producer of premium wine in the nation. WSU is one of few universities nationally that offers both wine and beverage management and viticulture and enology (wine science) programs on the same campus. 

WSU Tri-Cities is home to the Ste. Michelle Wine Estates WSU Wine Science Center – one of only a few comprehensive wine research facilities in the world. It is also home to the Albert Ravenholt Research and Teaching Vineyard. 

RELATED FIELDS:

  • Winemaking
  • Business administration 
  • Finance
  • Tourism
  • Lodging
  • Food science

CAREERS:

Career outcomes in wine and beverage business management
WSU Tri-Cities partners with a range of regional wineries for hands-on career experiences in the wine business sector, making it an ideal campus for those interested in a career in wine and wine business. 

WSU Tri-Cities and Pullman alumni from the past 10 years who work in Washington State have the following occupations and salary:

$49,520

Estimated salary of wine and beverage business management alumni

Jobs held by WSU wine and beverage business management graduates:
Sales Manager | Business Operations Specialist | General Manager | Distribution Manager | Event Planner

*Data provided by EMSI 2022.