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Joan GieseAssociate Professor (Career Track), MarketingFloyd 207Bjoan.giese@wsu.eduGiese received her Ph.D. in marketing at Washington State University. Her research interests are related to influences on customer decision making. She is published in several academic journals, including the Journal of Marketing, Journal of Retailing, Psychology & Marketing, Journal of Business Research, Marketing Letters, and others. Giese has also served as a marketing consultant and focus group moderator for several businesses, agencies, and government organizations.
In 2019 Giese expanded her duties to the Tri-Cities campus, working with industry professionals and WSU faculty experts to develop courses that meet the workforce and professional needs of the region and state.