Description: This interactive workshop will discuss supply chain management and marketing issues identified by industry professionals from 13 different global wine regions that affect important business decisions in the wine industry. Participates will learn about trends in supply chain relationships, branding, and sustainability as well as work on ways to effectively evaluate and manage decisions in these areas given the dynamic nature of the industry.

Location: WSU Tri-Cities Student Union Building 120-S

Format: Interactive, Face-to-face workshop (3 hours) followed by networking reception 1.5 hours

Cost: $45 per person

Presenter

Susan Ogolick

Wine Marketing Expert & Author

Description: This workshop offers a practical approach to the proven techniques that not only build a consultative relationship with the customer, but also deliver increased sales volumes and values. Techniques are based on thirty years of work with some of the largest and most successful wine companies in the world.

Location: WSU Tri-Cities Student Union Building 120-S

Format: Interactive, Face-to-face workshop (3 hours) followed by networking reception 1.5 hours

Cost: $45 per person

Presenter

Paul Wagner

Wine Expert & Author

Description: This interactive workshop focuses on two parts:

1. how consumers perceive wine brands, packaging, and communications; and
2.  a nuts-and-bolts approach to selling wine. This workshop provides a highlight practical guide to the process of selling more wine to your customers, whether they be in a restaurant, a tasting room, or a wine shop.

Location: WSU Tri-Cities Student Union Building 120-S

Format: Interactive, Face-to-face workshop (3 hours) followed by networking reception 1.5 hours

Cost: $45 per person

Presenters

Ulrich Orth

Consumer Psychology Expert

Byron Marlow

Hospitality Expert, Hospitality Business Wine Management