Description: This interactive workshop will discuss supply chain management and marketing issues identified by industry professionals from 13 different global wine regions that affect important business decisions in the wine industry. Participates will learn about trends in supply chain relationships, branding, and sustainability as well as work on ways to effectively evaluate and manage decisions in these areas given the dynamic nature of the industry.
Location: WSU Tri-Cities Student Union Building 120-S
Format: Interactive, Face-to-face workshop (3 hours) followed by networking reception 1.5 hours
Cost: $45 per person
Wine Marketing Expert & Author